![]() This means you pay for the number of people who view the Tweet, not the amount of engagement. The “Awareness” objective will boost the number of people who view your Tweet, but instead of encouraging them to take action and engage with the post, this objective focuses on Impression count. This objective will push your promoted audience to view your video content or GIFs, so your promotion will boost your view count, as well as being seen by more people. This means your audience will be encouraged to like, retweet, and reply to your Tweet. So, here’s your step-by-step guide to setting up your Twitter ads promoted tweets:įirst, decide exactly what you want to achieve with your promoted tweets and this will depend on your campaign objective.Īn ad campaign with the “Tweet Engagements” objective will direct your audience to interact with the promoted Tweet. You want to get this right and create an effective ad campaign. It’s safe to say you don’t want to go shooting in the dark here. What’s more, those people will comprise your carefully chosen target audience. Soon, thousands of new people will discover your tweets. Twitter ads help expand your social reach and following. This gives you greater control over ads, allowing you to pinpoint and work towards objectives… Though promote mode can be highly beneficial in certain circumstances, we’d favor choosing one of the manual options. Or perhaps, you’re new to Twitter advertising and unsure about how to manage your ad spend. There are several reasons why you may choose this option, such as time constraints. Your first ten tweets of the day are automatically promoted to your target audience. This is an automated service, for which you pay a flat fee of $99 per month. Thus, you can use this type of ad to maximize the number of views for your video content. These ads auto-play as users scroll through their feeds. Along with videos, you can use gifs and even live periscopes. With a promoted video views campaign, you share your video content from your own account. Twitter matches your brand to the most appropriate partner, which might be a news outlet, sports team, TV network, etc. Your in-stream promoted video appears at the beginning of one of Twitter’s content partner’s vids. There are two types of video ads you can use on Twitter, in-stream video ads, and promoted video views campaigns. Plus, those who use promoted tweets with video save 50% on cost-per-engagement. It’s a pretty useful marketing tool on Twitter – tweets with video get 10x more engagements. Video ads are all over social media platforms these days, so it’s crucial to learn about them if you’re really going to dominate Twitter ads with this guide. You may also wish to use this option to overtake competitors during a key period within your industry e.g. It’s an expensive option, so you should use promoted trends to advertise a major campaign. It also increases the organic reach of your hashtag as people start to use it themselves. The purpose is to get as many people as possible talking about your campaign. This puts a topic or hashtag of your choosing at the top of the trends list. Thus, you may wish to use promoted accounts if your goal is to grow your customer base. By increasing your followership, you also increase brand engagement. The whole point of this is to get more followers from your target audience. Promoted accounts are shown prominently in the “Who to follow” sections of Twitter. So, use them when you want to spread an important message…įor example, when you have an upcoming event, a new blog post, an important announcement, etc. With promoted tweets, you can expand your reach by getting your tweets in front of users who don’t already follow you. ![]() The only difference is the little “Promoted” sign in the bottom corner. Just like with a normal tweet, people can like, retweet, and so on. These are displayed at the top of search results and live feeds, and may look something like this: The average CTR is 1-3%, compared to the meader 0.119% of Facebook ads, b ut click-through rates, engagement rates, and so on aren’t guaranteed – y ou still need to know what type of Twitter ad to use to get the most out of your campaign. ![]() Generally, Twitter ads have a good click-through rate. Now, here’s your complete guide to mastering Twitter ads in 2020:
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